THE CHALLENGE
Working with an amazing group to build the next-generation footprinting tool. Life Cycle Assessment (LCA) made easier, faster, and "for humans"!
Read the full Case Study here.
THE ROLE
Co-Founder, Head of UX & Brand. To help create a visual and intuitive way for humans to connect their suppliers’ data with their own, do what if scenarios for less environmental impact and better business decisions.
THE STAKEHOLDERS
Literally anyone globally who produces anything! LCA consultants were targeted as first users and after this the intention is to get all producers around the world to better understand the environmental impact of their produce to allow the best possible actions to save our planet from environmental disaster.
THE DESIGN PROCESS
Conducted market, users/personas research to inform product design. Crafted UX/UI solutions and designed branded online product experience. Built user journeys, wireframes, high fidelity designs, prototypes, conducted user testing and iterated based on feedback. Worked closely and collaboratively with developers. Created and maintained the Design System. All in an agile work environment.
THE SKILLS USED
Figma · Sketch · Market Research · Idea Development Workshops · Understanding Users & Personas · User Interviews · User Experience (UX) · User Interface (UI) · Product Mapping · User Journeys · Wireframes · Sketches · High Fidelity Designs · Prototyping · User Testing · Team Management · Cross Functional Team Implementation
THE OUTCOME
An product that is already being praised as the most visual and intuitive platform for understanding LCA, the first product of its kind where anyone can understand what they are looking at!
Used by intuitions such as Harvard and MIT and being praised by the likes of Nokia, Intel, HP and Mozilla Firefox!
Already with a few massive global players from the beverage, fashion, telecommunications, cargo and technology industries, and positioning itself to be the partner of the EU for environmental law enforcement within the next decade.
Let’s work together!
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